Privacy & Cookie Policy
Last updated: 9 October 2026
In short
- We use the details you give us to arrange and carry out your booking or answer your enquiry.
- Online bookings and deposits are handled through our booking system, DetailBook, with card payments processed by Stripe.
- Analytics (Google Analytics) and marketing (Meta Pixel) cookies are optional and stay off unless you accept them. You can change your choice at any time.
- We don't sell your personal information.
Who we are
AquaGleam is an owner-operated mobile car detailing and valeting business run by Jamie and based in Hellaby, Rotherham (S66). AquaGleam decides how your personal information is used for the purposes in this policy, which makes us the “controller” of that information under UK data protection law.
Contact for anything in this policy: info@aqua-gleam.co.uk
What we collect and why
When you book online
Our “Book Now” buttons take you to our online booking system at app.detailbook.co.uk. To arrange your appointment we collect your name and contact details, the address and postcode where the work will take place, your vehicle details, the service and appointment you choose, and anything else you tell us about the job. Your postcode is checked against our service area.
A deposit is taken when you book. Card payments are processed by Stripe; we don't see or store your full card details.
We use this information to provide the service you've booked, contact you about your appointment, and keep business and accounting records. Our lawful bases are performing our contract with you, and our legal obligations for financial records.
When you email us
If you email info@aqua-gleam.co.uk, we receive your email address and whatever you include in your message, and use it to reply and deal with your enquiry. Our lawful basis is our legitimate interest in responding to enquiries about our services, or taking steps at your request before entering into a contract.
When you browse this website
Our website host records technical information when pages are requested, such as your IP address, browser type and the pages requested, to deliver the site and keep it secure. Our lawful basis is our legitimate interest in running a secure website.
If you accept optional cookies, we also collect information about how you use the site. See Cookies and similar technologies below.
Who we share information with
We only share personal information with services that help us run the business:
- DetailBook — our online booking system. It stores and processes booking details on our behalf, sends booking messages, and uses its own service providers to do so, as described in the DetailBook privacy notice.
- Stripe — processes deposit and card payments (Stripe privacy policy).
- Hostinger — hosts this website.
- Our email provider — receives and stores emails sent to info@aqua-gleam.co.uk.
- Google — Google Analytics, only if you accept analytics cookies (Google privacy policy).
- Meta — Meta Pixel, only if you accept marketing cookies (Meta privacy policy).
Some of these providers may process information outside the UK, including in the United States, using the safeguards described in their own privacy policies. We may also share information where the law requires it.
Cookies and similar technologies
Cookies are small files stored by your browser. We use one necessary cookie to remember your cookie choices. Everything else is optional and only switched on if you agree, and you can choose analytics and marketing separately.
You can withdraw or change your consent at any time using the button above or the “Cookie settings” link at the bottom of every page. When you withdraw consent, we stop the relevant tracking and remove the cookies we can reach.
Necessary
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
aquagleam_consent_v2 | AquaGleam | Remembers whether you accepted or rejected analytics and marketing cookies. | 12 months |
Analytics (optional)
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors so we can count visits and see how the site is used. | 2 years (Google default) |
_ga_<ID> | Google Analytics | Keeps track of your visit (session) for the same purpose. | 2 years (Google default) |
aquagleam_first_touch_v1 (browser storage) | AquaGleam | Remembers the page and campaign that first brought you to the site, and passes it to our booking system when you click “Book Now” so we can see which pages and campaigns lead to bookings. | 12 months |
How long Google keeps the analytics data it collects is governed by Google's own policies and the data retention settings of our Google Analytics account.
Marketing (optional)
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
_fbp | Meta | Lets Meta measure visits to our site from our Facebook and Instagram advertising. | 90 days (Meta default) |
_fbc | Meta | Set when you arrive from a Facebook or Instagram ad link, to link the visit to that ad. | 90 days (Meta default) |
Meta uses this information under its own privacy policy, including to measure and improve adverts.
Other content
Some pages show the Google logo next to our reviews. That image is loaded from Wikimedia, which receives your IP address when your browser requests it. It doesn't set cookies.
You can also block or delete cookies in your browser settings. If you do, the site still works, but you'll be asked for your cookie choices again.
How long we keep information
We keep personal information only for as long as reasonably necessary to provide our services, deal with enquiries, maintain required business and accounting records, resolve disputes and meet legal obligations.
Emails and enquiries may be kept where reasonably necessary for customer service, bookings, resolving disputes, or our business and legal records.
Cookies and browser storage are kept for the periods listed above. Data collected by Google Analytics and the Meta Pixel is kept according to those providers' own policies and our account settings with them.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to delete your information;
- ask us to restrict how we use your information;
- object to our use of your information where we rely on legitimate interests;
- ask for information you gave us to be transferred to you or another organisation; and
- withdraw your consent at any time, for example to analytics or marketing cookies.
Some of these rights depend on the circumstances. To use any of them, email info@aqua-gleam.co.uk. We'll respond within one month.
Complaints
If you're unhappy with how we've handled your information, please contact us first so we can try to put it right. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this policy
We'll update this page if the way we use personal information changes. The date at the top shows when it was last updated.